Global artist strategy rooted in connection
Supporting artists & labels through
playlist strategies.
release strategies.
artist development.
fanbuilding.
DSP relations.
playlist strategies. release strategies. artist development. fanbuilding. DSP relations.
About meI joined Spotify in 2015 as a music editor in Berlin, where I helped build their presence across German-speaking markets and turned New Music Friday Deutschland into one of the top-performing NMF playlists globally.
In 2019, I moved to Los Angeles to join the Global Hits team, working on flagship playlists like Today's Top Hits and Pop Rising. I helped launch EQUAL, Spotify's initiative for women creators, and led the global editorial strategy for WRAPPED.
I left Spotify in 2022 after seven years at the company and launched my business the following year.
I work independently with artists, labels, and managers, building release strategies and partnerships across DSPs and global markets. My focus is on sustainable career growth, genuine fanbuilding and long-term artist development.
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